Jisoo made her acting debut on the drama Snowdrop, and with 66 million Instagram followers became the platform’s most-followed Korean actress. Lisa, who reps the luxury brand Celine, has released two solo songs that reflect her knack for hip-hop-influenced earworms. In 2023, the Chanel ambassador will appear in HBO’s The Idol, alongside the Weeknd. Interscope CEO and chairman John Janick attributes their popularity to the “meticulous” approach they take to their music: “I think that really sets them apart.”īuy a print of TIME’s Entertainer of the Year cover, featuring Blackpinkīut the music alone does not account for Blackpink’s massive visibility, Janick says: “They’re all four stars in their own way.” For instance, Jennie’s early solo project “Solo” was an unflinching hip-hop banger, continuing to subvert expectations about what a female K-pop star could sound like. label Interscope, which partnered with YG in 2018 to manage Blackpink’s business outside Asia.
They quickly developed a loyal fandom, called Blinks, and a massive following on social media. Blackpink has a specific brand of catchy, glittery, and bombastic hip-hop-tinged pop with high-impact aesthetics, often showing up in sparkly designer clothes in their biggest hits, Jennie and Lisa rap while Rosé and Jisoo sing, each of them emanating a strong dose of cool-girl attitude. But the reception to their first singles, the dance-floor-ready, fast-paced “Whistle” and “Boombayah,” was tremendous. To K-pop fans, this was a big deal: YG was known for creating stars, and Blackpink’s debut was widely anticipated. When they officially debuted in 2016, it was as YG’s first girl group in seven years.
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